Promotora de la Agricultura Sustentable S.A - PROASSA

PROASSA is a company created in 1995. Its main partner is CECANOR (Central de Cafetaleros del Nororiente), established in 2000. With them we have created a value chain, assuming complementary roles to cover all phases of the process, from production to export, guaranteeing strict compliance with organic production standards, economic, social and environmental sustainability, and product traceability. For 25 years, our organization has been providing various productive services to thousands of small organized producers in the Northeast of Peru, facilitating their access to the external market under competitive conditions and achieving long-term strategic alliances. With this approach, we have been generating conditions for progress for thousands of peasant families. The relationship of trust that we have built with producer organizations and with our clients is one of the main pillars for our consolidation and growth.

In every activity we carry out, we put into practice our institutional values, such as commitment to the low-income population, transparency, integrity, compliance with our responsibilities and respect for nature. We work to continue being an important benchmark for good practices in the international specialty coffee market.

Benefits of Bird Friendly certification:

Bird habitat conservation: Bird Friendly certified coffee is grown under practices that conserve natural bird habitats. This includes protecting and restoring native forests, which are vital for many migratory and resident bird species.

Bird diversity promotion: Certified farms must maintain a diverse forest canopy and vegetation structures that support a variety of wildlife – not just birds, but also other native animals and plants. This contributes to local biodiversity and ecological resilience.

Agricultural sustainability: Practices required to obtain Bird Friendly certification typically include strict sustainability criteria, such as responsible use of natural resources (water, soil, energy) and reduction of harmful chemicals. This promotes sustainable agriculture and can have positive benefits for local communities and farm workers.

Coffee quality: There is evidence that sustainable farming methods in harmony with nature can improve coffee bean quality. Consumers often value Bird Friendly certified coffee for its unique flavor and support for responsible environmental practices.

Social impact: Certifications like Bird Friendly are often accompanied by fair labor standards and safe working conditions for farmers and farmworkers. This can improve the quality of life in the rural communities where the coffee is produced.